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Thursday, April 27, 2023

Facebook owner Meta touts AI might as digital ads boost outlook, shares jump

Meta Platforms Inc CEO Mark Zuckerberg said on Wednesday that AI was helping the company boost traffic to Facebook and Instagram and earn more in ad sales, as it forecast quarterly revenue well above analyst expectations. Meta shares surged 12% in after hours trading, adding over $50 billion to its market value and continuing a rally in tech shares that started after Google parent Alphabet Inc and Microsoft Corp posted strong results on Tuesday.

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